Ideonic

Ideonic Ideology

Ideonic is a games studio whose work focuses on combining a string of highly creative ideas with cutting edge digital technology to create the most effective new media learning and communication solutions. The company believes it can make an impact on learning, by making it more engaging and facilitating the elements which make learning effective.

Ideonic takes the view in order to keep up with the unprecedented growth of this fast paced society we need to evolve the way we learn and look at new and inventive ways of educating, training and engaging people. This is where Serious Games come into play, defined as ‘the application of game design and technology, for non-entertainment sectors’.

For Serious Games, view the following examples...

Casual Educational Games - perfectly suited for introducing new learning concepts or engaging a target audience as part of a viral marketing campaign.

Immersive 3D Learning Games – these are excellent for immersing people into a subject. They can have a great deal of depth and time commitment so can cover learning material in much more depth than a casual game.

Training Simulations - allow skills to be both learned and practiced in a virtual environment similar to real life and are excellent for training or testing staff in work scenarios which can be expensive or dangerous to replicate in real life.

Console Based Learning - Ideonic are approved Nintendo developers. This prestige honour means it is one of the first companies in the World to really push serious gaming onto the Nintendo Wii.

iPhone and Mobile Learning - through their partnership with mobile specialists Fluid Pixel, Ideonic are able to develop serious games for the iPhone and other mobile platforms.

Sector: Digital technology, educational games.
Website: www.ideonic.com