Based on digital technology, the magic mirror involves something called a social retailing concept...

Mirror, mirror, on the wall… who is the fairest social networker of them all?

Magic Mirror

TM was created by IconNicholson and will soon be every girl’s best friend. It uses technology to create a live video link via a webcam and the internet so you can communicate with your friends wherever they may be. You can also use the Magic Mirror to take snaps and record videos and email these to friends or even upload directly onto social networking to share with as many friends as you like!

Shop ‘til you drop

Not only can your friends see video footage, there is also an in-built phone you can use to gossip about the outfits and get their advice and views. If you want to get exact information on colour, cost and sizes you just scan the barcode on the label. So, if you need a second opinion or want to check whether your friends have the same outfit then this is ideal. What more could a shopping girl ask for?

The mirror even recommends other styles and accessories you might want to try – so have your wits about you or you’ll be tempted to spend even more than usual!

Key Facts

• Enables you to share your shopping experience with friends.
• Provides info on colour size and price.
• Gives recommendations of other outfits to try.