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About Us

BigAmbition is a branch of e-skills UK, which is a not-for-profit, employer-led organisation, licensed by government as the Sector Skills Council for Business and Information Technology.

e-skills UK bring together a powerful collaboration of industry leaders to create a coherent suite of skills strategies based on research input from over 4,000 employers. Board members include the CEOs/MDs of Accenture, IBM UK, EDS, Fujitsu, Hewlett Packard, Microsoft, Oracle, Smart421, Vodafone and T-Mobile, the Heads of IT at BT, British Airways, Ford Motor Company, John Lewis and the Inland Revenue, and Directors of Contact Centres including T-Mobile, Positive Contact, EDF Energy, Brakes, BT and 118 UK. Media coverage of e-skills UK’s work reaches over 2 million people a month and our collective websites boast over 100,000 unique users within the youth market.

BigAmbition, is a revolutionary programme whose primary strategy is to attract teenagers towards education and careers within the IT sector. No easy task when you realise that for teenagers IT is synonymous with the IT crowd!

The initiative focuses on helping 14-19 year olds make informed choices in an inspiring and accessible way – stimulating demand among young people for technology-related degrees and careers plus improving the gender imbalance in IT.

The site is designed to be both high impact and student centred. This means that it is goal orientated; intuitive; accessible and useful so that it can be tailored to individual needs and wants. It offers a huge range of interactive features as well as articles about specifically targeted technology relevant to the teenage audience – social networking, gaming, fashion, music and so on – in order to show young people that technology forms a crucial element to their lives and that careers in IT can be both relevant and rewarding! 

There are also company and employee profiles which showcase a number of companies, their inspirational uses of technology and some of the people behind that technology.  

If you are interested in becoming involved in any of the areas mentioned above, or would be keen to host a competition, please do not hesitate to get in touch at

To find out more about us, including details on our Boards and Strategy, please visit