3D sampling and digital technology have revolutionised the fashion industry...

Fancy yourself as a ‘Fashionista’?

Ever thought about having clothes you’ve designed paraded up and down catwalks in London Fashion Week? If you think you can give Stella McCartney a run for her money or fancy yourself as the next Matthew Williamson, then think about the technology behind the creations.

Digital technology means virtual garments can be ‘dressed’ on virtual mannequins and walked up and down virtual catwalks to see how the garments look and drape. Different colours and fabrics can also be tested to source the best combinations. All of this can take place before a pattern is ever printed or any material cut.

Fashion is a Science

Pen to paper only takes us so far. Technology allows creativity to flow without limits and bounds. It helps achieve unique, imaginative, trend setting, off the wall designs that propel Britain forward as a market leader.
Emerging technologies such as 3D bodyscanning and commercial scale digital printing will increasingly impact on fashion design and production processes. You might think about a degree in Fashion Design Technology or Digital Fashion.

Key Facts

• Developing a fashion product in digital format from square one saves time and cuts costs.
• Digital technology facilitates marketing on-line and helps raise brand awareness.
• Virtual prototypes can be used to see what works, saving on wasted materials and energy.